Abramorama and Bert Marcus Productions will debut the definitive electronic dance music film, WHAT WE STARTED, at the Regal Cinemas South Beach 18 on Lincoln Road in Miami, Florida on March 22nd during ULTRA, the world’s premiere electronic music festival. Following the film’s South Beach premiere, there will be theatrical events around the country, with additional premieres in New York City on Friday 3/23 and in Los Angeles on March 29th at American Cinematheque’s Egyptian Theater.
The documentary features heavy-weight electronic dance music artists, including #1 DJ in the world, Martin Garrix, legendary DJ Carl Cox, Erick Morillo, Moby, David Guetta, Afrojack, Paul Oakenfold, Seth Troxler, and Tiësto. There are multiple cameos from musical superstars, including Usher and Ed Sheeran, who help exemplify the power and reach that electronic dance music has over mainstream music genres.
Produced by Bert Marcus, Cassandra Hamar, and Cyrus Saidi, and executive produced by Pete Tong, the film is written and directed by Bert Marcus and Cyrus Saidi.