Dance the night away in BACARDÍ x Filling Pieces
Iconic Rum-brand BACARDÍ and streetwear label Filling Pieces team up to launch a dancefloor-ready capsule clothing-collection, with the purpose to feel free to move and be yourself. BACARDÍ embraces individuality and encourages the world to Do What Moves You. The collection is the musical highlight in a longstanding collaboration focused on connecting people. On that note, it’s not surprising that the launch takes place during one of the world’s biggest dance events, a celebration of freedom, movement and togetherness.
With this collaboration, the brands join forces for the limited edition BACARDÍ x Filles Pieces collection, which consists of outerwear, hoodies, t-shirts, cardigan sweaters, shirts and obviously: dancing shoes. It can be characterized by tight silhouettes, colourblocking graphics and functional design, which Filling Pieces is famous for, enhanced by a unique BACARDÍ Rum-twist. The capsule clothing collection is available online from October 18th, but for the ultimate BACARDÍ experience, you can shop your ADE-look at the revamped Filling Pieces flagship store which will be all about music, connection and BACARDÍ perfect serve cocktails at the mysterious speakeasy bar.
The 10-part capsule collection combined with the exlusive BACARDÍ experience, is part of the BACARDÍ ‘Do What Moves You’-platform, which the brand wholeheartedly embraces authenticity with. It’s no coincidence that BACARDÍ collaborates with Filles Pieces, as Filling Pieces is all about independence, creativity and ambition.
”We’re happy to work with our friends at Filling Pieces, in that way can work as a team and allow consumers to embrace their identity and to do what moves them”, explains Robin de Bruijn, Brand Director BACARDÍ Benelux & DACH.
Guillaume Philibert, founder and creative director at Filling Pieces: ”Both brands want to incentivize music, talent and showcasing your very own style – which is very important for us within this project. We combine forces and knowledge together with BACARDÍ and that’s awesome!”
DJs such as Jarreau Vandal, CinCity, Philou Louzolo en Patrick Mason will be mixing electronic music and the Sound of Rum like never before and will provide the feeling of family-parties which BACARDÍ used to throw back in the days.
The BACARDÍ X FILLING PIECES ADE event will be running from 19.10.23 until 22.10.23.
After 18h there’s a guestlist, for which you can RSVP through a dedicated link in the Instagram stories of Filling Pieces. When you’ve RSVP’ed there’s only 1 thing left to do: put on your dancing shoes, order a BACARDÍ Mojito, BACARDÍ Fluffy Pineapple of BACARDÍ Caribbean Colada and Do What Moves You!