ALDA EXPANDS TO GERMANY
Dutch dance organiser ALDA is expanding eastwards. The company is joining forces with the largest ticketing brand of Europe: CTS EVENTIM. The German office will be situated in Hamburg.
ALDA Germany will focus on organising Electronic Dance Music concepts. The company is an experienced and reputable player in the field, organising world tours for Armin van Buuren and Hardwell. ALDA is also the driving force behind successful concepts like The Flying Dutch, A Day at the Park, Electronic Family and AMF. AMF is the biggest festival of the Amsterdam Dance Event, bringing the world’s best DJs to Amsterdam’s three biggest venues.
The perfect partnership
ALDA works in almost 70 countries worldwide. Next to their main office in Amsterdam, it has officies in New York and Hong Kong, the latter catering to the quickly expanding South-East Asian market. CTS EVENTIM is the European market leader in ticketing and one of the largest organisers in live entertainment, making it a well-experienced partner to take on the German market. “ALDA has an abundance of knowledge and international experience in organising dance concepts. Germany’s ever-growing interest in dance makes this the perfect partnership”, Klaus-Peter Schulenberg, CEO van CTS EVENTIM, explains.
Both organisers are equal partners in this new adventure, their combined forces working under the name ALDA Germany. Co-founder and CEO of ALDA, Allan Hardenberg: “Together with CTS EVENTIM, we’re bringing Electronic Dance Music in Germany to a higher level.” Hardenberg will be the head of ALDA Germany. “Dutch festivals draw a lot of German visitors, but research shows they’d rather not drive hundreds of kilometres to see a show. Bringing our innovative concepts to the country itself creates a new perspective both for the fans as well as for the company”.